The General Data Protection Regulation (GDPR) has set a new global standard for data protection, creating a strict regulatory environment that businesses worldwide must navigate. As the digital landscape continues to evolve, companies must closely examine their Consumer/Customer Identity and Access Management (CIAM) practices to safeguard against data breaches. The ROI on effective identity management capabilities is not just a financial metric; it’s a critical best practice for protecting consumer data and maintaining trust.

In the wake of GDPR, the emphasis on securing consumer data has never been greater. Businesses must adapt to the shifting landscape where consumers demand greater control over their personal information. The transformation from traditional service models to digital processes has brought consumer identity management to the forefront. CIAM solutions now play an essential role in enabling seamless and secure interactions across all digital channels, connecting marketing, business, and security teams, and forming the backbone of trusted B2B and B2C relationships. As data production and the need for compliance grow exponentially, investing in robust CIAM capabilities is imperative for future-proofing businesses against evolving threats and regulatory demands.