IAM for General Data Protection Regulation (GDPR) Compliance
Businesses are increasingly seeking insights related to data created through web-based consumer/customer engagements. Consumer-managed data, driven through a framework of personal identity and sensitive information needs to be safeguarded. The General Data Protection Regulation (GDPR) aims to do just that – enforcing businesses to take a step towards protecting consumer information by making use of monitoring technologies and integrating checkpoints. This mandates businesses to manage, govern and secure customers’ access to systems and data while ensuring an unflinching digital experience.
Consumer/Customer Identity and Access Management (CIAM) brings a technological solution that provides a mechanism to store customer profile data, authentication services, along with helping to manage identities and securing data across all channels – digital, non-digital and back-end enterprise IT. Furthermore, it acts as a catalyst to connect marketing, business and security teams and forms an essential part of B2B interactions.